
I don't know, I actually like the idea - the notion of something in between a time-only traditional digital watch and a "smart watch" that has everything but needs to constantly be synced and charged. Yes, it would be nice to have more fonts, watch faces etc. but the minute you allow more customization (like downloadable faces etc.) the watch becomes tied to a software application, a web infrastructure, a non-waterproof USB port, cables and connectors, and a bunch of other things that ruin the simplicity of it. I think their idea is valid. As they say, "not a smart watch, but a smarter watch".
I hope they make it. The all stainless version isn't too bad, although it's a little bland. I wish watch manufacturers would get away from the integrated non-replaceable rubber/silicone bands (although I see why they do it - to keep people buying more watches when they wear out).
I also wish that these newcomer watch designers would stick to the parts of watch design that they know rather than trying to redesign everything. How about using standard lugs and watch bracelets? I have an iPod Nano watch (the Lunatik Lynk) where the bracelet was designed by a bunch of industrial designers who thought that they knew better how to design a watch bracelet than the people who have been doing it for decades. Needless to say, the bracelet and the watch case design look nice but are, on the whole, not very good.
-abe.