The sticker(probably copper ?) - best I can figure is they thought it would provide some protection from electrical interferance,since many of their watches are plastic.
Look if the plastic block between the batteries is a separate piece from rest of module - if so, grab it with the tweezers and pull it out - you'll have a lot more room for working and won't have to worry about messing up the combination battery clip/contact clip(an "ill-formed" idea, IMO). On most TI modules the contact at 3 oclock will act as command button, one at far left(9 oclock is setter...so with a little work you can also fit their modules that were set up for buttons at 2 & 4 into a TI with buttons at 3 & 9.
Try a new crystal and let us know your results.
