
The expensive Birks watches on ebay at the moment are re-branded rotary leds (same case, same module, different logo on the crystal). There were a load of NOS birks on ebay a couple of months ago which weren't rotary's which were sold for a far more reasonable price (included a spare module :wink:).
That one which went for $1000+ was down to two people with more money than sense getting carried away. Ledland has sensibly jumped on this and has a very high buy it now on the one he's selling at the moment. The watch isn't that rare (I've got 2 but one of them is dead). The gold plate is thin and the display is bubble magnified. (oh yeah and it rather pushes the boundries of good taste. Bling).
It's a heavy reliable, good quality watch, but I doubt anyone who knows their LEDs would pay more than $200 for one.